Import people who engaged with a LinkedIn post

Turn the likes and comments on a post into a lead list.

People who reacted to or commented on a post have already shown interest in the subject. Importing them gives you a list with a built-in reason for the first message.

Copy the post URL

In your LinkedIn feed, click the ••• menu on the post.
Choose Copy link to post.

The overflow menu on a LinkedIn post, offering Save, Copy link to post, Embed this post and other options. — Copy link to post, highlighted, is the one you want — not the browser address bar.

Import it

Go to Leads and click New import.
Choose Import LinkedIn post contributors.
Give the list a name and paste the post URL.
Choose who to bring in:
- People who reacted to the post
- People who commented on it
Click Start export.

A dialog headed Export contributors of a Linkedin post, with a list name field, a post URL field, and toggles for Export from Likes and Export from Comments. — The two toggles at the foot decide whether you collect reactions, comments, or both.

The same dialog filled in with a list name and a LinkedIn post URL. — Filled in and ready to launch.

Reactions or comments

Reactions give you volume; comments give you intent. Someone who wrote a sentence about the subject is a warmer prospect than someone who tapped like — but there are far more of the latter.

For a first campaign, commenters are usually the better list.