What a message template is

A message template is a message you write once and reuse — in the inbox, in a conversation, in a campaign, or across a whole pipeline column.

It can be a single fixed message, or it can carry variables that fill themselves in per recipient and an alternative version for when they cannot.

Why bother

• No retyping, and no copy-paste going wrong
• A team that sounds like one team
• Personalisation by first name, job title or company without writing each one
• The same message available everywhere you might send it

Where you can use one

Templates are offered anywhere LinkedLeads sends a message:

• From the inbox
• Inside a member's chat
• In an automated campaign sequence
• From a batch action or a pipeline column

One template, reusable everywhere.

Variables

To personalise automatically, drop a variable into the text:

• First name
• Last name
• Company
• Job title
• Location
• Industry

See use variables in a message template for how they behave when a profile is missing one.